Content Strategy Archetypes Strategy by client and market B2B vs B2C B2B vs B2C strategy focus Client type Primary focus Core formats Channel emphasis B2B SaaS / services Authority + pipeline Blogs, white papers, case studies, webinars SEO, LinkedIn, email nurture B2C ecommerce / retail Awareness + conversion Short videos, social posts, UGC, promos Instagram, […]
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Understand Who Your Target Audience Really IsKnowing your audience isn’t a one-time research exercise. It’s an ongoing discipline that shapes every decision in your brand strategy, messaging, and marketing execution. 1. Start With Your Core Problem Define the problem your product or service solves — not from your perspective, but from your audience’s. Ask: By
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Content That Connects and Works for You “Content is King!”“Message over medium.”“Say less, mean more.” Aphorisms are great at communicating complex concepts as general truisms to practitioners, but gloss over the strategies and deeper underlying pragmatism lost to folks who don’t look beyond the surface level of why they exist. In my most recent role
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Is your message truly resonating with your stakeholders, or are they scrolling past it? The Problem: The Solution: Content Execution Strategies In today’s hyper-connected world, executives and brands invest enormous effort into “reaching” audiences- expanding email lists, boosting social posts, or adding new channels. Yet, successful leadership communication hinges less on breadth and more
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Behind every influential executive voice is a well-planned content roadmap. Content mapping translates your vision into a cohesive, audience-driven content strategy, which is a necessity for success. Why Is Content Mapping Essential? How We Do It: We don’t just create more content; we create smarter content. Want to transform your expertise into impact? Let’s map your journey to
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Your time is valuable and your voice is powerful. As a leader, your insights drive organizations forward and influence entire industries. But crafting high-quality thought leadership articles, op-eds, keynote scripts, video scripts, or book manuscripts takes considerable time, focus, and writing finesse. That’s where executive ghostwriting becomes essential. What Is Executive Ghostwriting? Executive ghostwriting is
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Thought leadership is about more than just expertise; it’s the art of shaping ideas, influencing conversations, and inspiring new ways of thinking within a given field. A thought leader isn’t simply knowledgeable; they stand out for offering unique perspectives, engaging narratives, and the courage to challenge conventional wisdom. Their goal is not self-promotion, but to
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Our logo is meant to represent a balance between sharpening our clients’ unique brand voices (the sword and pen nib) while defending their brands’ reputations (the shield.) Your Voice.Sharpened.Strategically Delivered.
Content Execution Strategies helps leaders who care about their reputation. If you’re interested in building relationships, earning trust, and you truly care about your audiences, we want to help you use your voice as a leader to connect authentically. We work to develop thought leadership and content strategy for your personal brand and your organization.
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