Crisis Communications Workshop
Unexpected Crisis – Is Your Organization Prepared?

Your worst day does not have to define you. How you prepare and how you respond becomes a testimony to integrity, courage, and thoughtful leadership.

Crises range from internal incidents like leadership misconduct, financial mismanagement, and workplace accidents to external events like natural disasters, marketplace disruption, viral criticism, and hybrid situations such as industry scandals that affect your sector or the place that you do business. Are you prepared?

In this crisis workshop hosted by Brant Mills with Content Execution Strategies L.L.C., we offer an overview of what’s involved in creating an organizational communications plan and setting your team up for success before a crisis occurs.

We walk through implementing a functional crisis plan customized for your organization and discuss practical and proven media relations strategies that set up your communications team and spokespersons for success.

This session is designed for communications leaders and their executive teams including pastors, nonprofit directors, and business owners who know that a crisis is not a matter of if, but when. Participants will walk away with clarity, confidence, and tools to protect their organization’s reputation when the stakes are highest.

We explore models for managing organizational crises, learn best practices for training spokespersons and managing media interviews, and define internal and external communication workflows that stand up under stress. You will also learn how to align leadership, legal, HR, and communications so your response is coordinated instead of chaotic.

We also discuss practical next steps, including how to draft and implement an actionable crisis communication plan, how to prepare holding statements and key messages before a crisis hits, and how to manage media inquiries in real time. The presentation covers best practices for spokesperson preparation, internal staff updates, stakeholder briefings, and restoring trust once the immediate crisis has passed. Each topic is structured to move your team from reactive scrambling to proactive, prepared leadership.

You will leave with a clear path forward to succeed when leading through a crisis, including next steps you can implement after the workshop to strengthen your current communication framework. Related resources are listed below:

Crisis Planning Resources:
– Crisis Communication Management Overview e-book (.pdf)
– Hot Mic: Media Relations Strategy Guide ebook (.pdf)
– Crisis Plan Template for your organization (.Docx)
​- Annual Content Planning Calendar Template (Google Docs / .Xlsx)